AXIOM's Social Media Management
What is Social Media Management?
Social media management is the process of using new social technology to reach new customers and promote your business. Social media sites like Facebook, Google+, Twitter and others enable businesses to promote themselves without breaking the bank.
Having a social media presence is a pivitol part of marketing strategy for any business these days. Recent studies have estimated that 1 in every 9 people on Earth are using Facebook. That's roughly a billion people that your business can potentially reach just by creating a social media account.
Social media management involves identifying the people that you want your business to reach and finding the best outlet to communicate with them. It also involves using social media the right way to ensure that it helps your business and doesn't end up harming your image. Lastly, social media management is all about finding another way to communicate with your clients and potential clients. The more ways your business can find to reach clients, the more your business will grow.
Keeping and managing your social media accounts is also an important part of SEO. Part of the ranking process that search engines use for your site takes into consideration if you have active social media accounts associated with your site. Only sites with active social media accounts are considered relevant for ranking purposes. So not having a social media account hurts your ability to rank in search engine queries. For more information about rankings, visit our SEO page.
How does AXIOM manage your social media?
AXIOM has a social media strategy that we tailor to meet the needs of your practice. Not only do we create the social media accounts for your organization, we also help build your following and maintain those accounts for your company.
We identify the target audience that your Practice is trying to reach and we tailor content that would be interesting to that audience. Then we promote that material across platforms like Google+, Facebook, and Twitter. We also manage the posts made on your social media sites to ensure they are optimized and are portraying the image that you want your business to put forth.
Our job doesn't stop at written content either. We produce the full gamut of materials to draw your audience in. We have a video production staff that can put together short pieces that promote your business and can be posted on social media sites. We can produce electronic newsletters and brochures to send to your clients via social media or email. This page is all about our video and graphic design production.
What sets AXIOM apart?
Our staff of Healthcare professionals ensures that the content we post via your social media account meets a certain standard.
A majority of companies leave the posting to your organization and don't monitor what is put on your social media page. This is a dangerous thing as it can easily lead to questionable content being posted on your account. Our professionals monitor that and will make certain that only material that will help your target audience is allowed on the page.
Like every service that our company provides, AXIOM will be with your from start to finish. We take care of the managing of your social media sites so that you can concentrate on serving your patients. We don't just stop at setting up the accounts, we follow through to ensure the accounts are working the right way for your business. We are also available to help you with any social media questions you may have. Feel free to contact us anytime.
The End Result
AXIOM social media management leaves your business with a fully interactive social atmosphere that allows you to keep the lines of communication open with you patients and potential patients.
Having functional social media sites will allow you to reach a wider audience, which will increase the number of clients that use your Practice.
Increased communication will make these clients happier and that will lead to better reviews and better word-of-mouth returns for your business. This will lead to more clients visiting your practice.